With the launch of the new Google Inbox, email client bid to increase the interaction between the user and the message, with the possibility of treating emails as tasks, and add not postpone common resources in a traditional email client, there are new options that we can show the summaries of emails.
Instead of a list of "issues", we can see more on the content of each email: dates in a book, RSVPs for an event, information on a ... data that can be included by programmers to program their intelligently newsletter.
That's what we explain in this article from google developers , the way forward for the programmers to include intelligence in the emails they send.
Article sent us developers.google.com/gmail/markup , a site that tells more about the codes that we include in emails to get the look and the aforementioned interaction, remembering that not only serve to see extra content in Inbox but also be useful for Gmail, Google Now and the Google search system.
The results become more and more cards, users increasingly want more data "at first sight", and programmers must adapt to this trend. We will now see what email marketing programs begin to adapt to this new way of sending emails to customers.
