Since Instagram, shortly after being acquired by Facebook, they announced their intention to deliver advertising from 2014 to monetize the application . A year ago we met as planned to incorporate advertising sponsored by the photos, and now they have begun offering the first video ad for app users .
For now, these ads are not visible to all users of mobile apps Instagram, as they are starting to be released gradually. Still, it is expected to be visible to all users in the coming weeks. These ads will run for 15 seconds and played back without leaving the application. For now, advertisers like Disney, Banana Republic, Activision or Lancome, are those estregando this new advertising format , with movie ads Big Hero 6 or the upcoming Call of Duty: Advanced Warfare.For now, we must wait to see the reception of this type of advertising, though no doubt it could be quite profitable for advertisers.
We must remember that video advertising is gaining an increasing interest in similar applications and services, so it's no surprise that a company like Instagram join this trend.
