SoundCloud is currently used by over 175 million people every month, whether sharing music created by the users themselves or enjoying well-known in the music market rates, and this is the last point where they have taken a big step today.
They have signed a licensing agreement with Warner Music Group, a necessary partnership to launch its streaming subscription service in the first half of 2015 as well as its famous On.soundcloud.com , creative community that can be very beneficiary to new pledges arrive Warner's hand.
Alexander Ljung, founder and CEO of SoundCloud said they expect to generate significant revenue for Warner and its artists through advertising that integrate into your portal.
SoundCloud lost $ 29 million in 2013, so it is clear that they will have to alter the way they work in order to survive in a world dominated by rdio, spotify, deezer, itunes and google play (among others). Joining the big boys in this market seems to be the only solution to get significant income.
No details have been published about the amount of money invested in the deal, although the official note suggest that it is indeed the first major label that is part of its new program.
