Yahoo has confirmed that it has purchased the famous video ad company BrightRollfor an amount of $ 640 million, confirming a rumor that TC take several weeks repeating.
The aim is to combine existing solutions with Yahoo BrightRoll platform, increasing the value to advertisers on both platforms. BrightRoll had net income of $ 100 million this year, so buy misses any excess value.
Racing Adwords / Youtube in the world of video advertising is not easy, and now there are two giants join forces for this purpose.
The notes say that Yahoo wants to focus on search, communications and digital content through the growth of mobile advertising and video but for now it seems that the force will be concentrated in the US, where BrightRoll is very strong. Comment:
BrightRoll offers real-time purchase of the largest collection of video ad inventory available online. BrightRoll's approach not only benefits advertisers and publishers, but also improve the experience of consumers, through better quality advertising and more relevant ads.
BrightRoll's video ads served and reached over US consumers this year than any other platform, according to comScore, making clear that Yahoo is positioned thus in a position of leadership in this very important sector.
The acquisition will close in early 2015, BrightRoll continue to offer its current range of products and services before, and kept his team of approximately 400 employees.
