Disqus, one of the known integration platforms and management comments on websites, with a presence in more than three million, has announced the global launch of its native advertising platform Comments Sponsored , which was already launched in test mode during last April with dozens of agencies and brands. The Programmatic Platform Media and Technology Xaxis be the launch partner, whose customers, including some brands are going to buy and place advertising comments Sponsored largely by the Disqus network as the platform to announce an announcement.
Sponsored Review Each can use any type of medium like any other comment platform, but will not be part of the discussion nor is interrupted, leading to the interested user to a separate page for the ad. In addition, it makes use of semantic to focus it using keywords pertaining to the discussion itself, reaching some 1,000 possible topics for discussion, seeking their effectiveness.
Advertisers have the necessary control over the comments that users provide their comments Sponsored behind, having moderation tools. They may also know if your comments Sponsored fall within a safe brand page.
Disqus ends by noting that in the coming weeks will share more information about how they are escalating their advertising business and the technology that lies behind it.
